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CONCEPTUS APPOINTS SUSAN M. ALOYAN VICE PRESIDENT OF REGULATORY AFFAIRS

SAN CARLOS, Calif. (August 2, 2001) – Conceptus, Inc. (NASDAQ NM: CPTS), developer of the non-incisional permanent birth control procedure Essure‘ pbc, previously known as STOP (Selective Tubal Occlusion Procedure), today announced the appointment of Susan M. Aloyan to the newly created position of Vice President of Regulatory Affairs. Ms. Aloyan, who will report to Cindy Domecus, the Company’s Senior Vice President of Clinical Research & Regulatory Affairs, has nearly 20 years of regulatory and PMA approval experience, much of it in the field of women’s health. She will be responsible for regulatory submissions for Essure both in the U.S. and in the international arena.

Most recently, Ms. Aloyan was, from 1996 to the present, Corporate Director, Regulatory Affairs, Quality Assurance and Clinical Affairs with Gynecare/Ethicon, a Johnson & Johnson company. While at Gynecare/Ethicon, she was responsible for the approval of the ThermaChoice‘ product. She also worked with foreign regulatory bodies to obtain product approval and permission to conduct clinical trials. Ms. Aloyan established and managed systems for complaint handling, developed product labeling, and had responsibility for promotional materials.

"Susan submitted the PMA for ThermaChoice when I was an FDA Panel member, and I was very impressed with the PMA application and the panel presentation for this ‘first of a kind’ device," commented Cindy Domecus. "We are very fortunate to have someone as experienced as Susan joining our team to focus not only on U.S. regulatory submissions, but also on international submissions in the numerous markets we plan to pursue."

Prior to joining Gynecare/Ethicon, Ms. Aloyan was from 1995 to 1996, the Associate Director for Regulatory Affairs for CardioGenesis Corporation, of Sunnyvale, Ca. While there, she was responsible for regulatory submissions including IDEs and PMAs as well as international product registrations and export documentation.

From 1983 through 1995, Ms. Aloyan has held progressively responsible positions in regulatory affairs for companies such as Syntex Pharmaceuticals and Barnes Hind Corporation.

Steven Bacich, chief executive officer of Conceptus said, "The combination of Cindy Domecus and Susan Aloyan creates, in my opinion, the strongest regulatory team in women’s health imaginable. We are looking forward to Susan’s contribution towards smooth approval processes as we seek to bring Essure pbc to women desiring permanent birth control around the globe. This addition to the management team represents the company’s full commitment to obtaining regulatory approvals as expeditiously as possible."

Permanent Birth Control
Surgical tubal ligation has become the most common form of birth control worldwide, despite the fact that it is invasive and costly. About 93 percent of the procedures in the U.S. are performed in a hospital or surgi-center under general anesthesia, requiring between four to five hours of hospital recovery time and 3 to 10 days before returning to regular activities. An Essure pbc procedure does not require cutting or penetrating the abdomen and can be performed in a less costly procedure setting without general anesthesia. Accordingly, a woman is expected to spend about two to three hours of her day for an Essure pbc procedure and have a rapid return to regular activities. Essure pbc does not involve taking drugs or hormones, which can interfere with the body’s natural menstruation cycle.

About Conceptus
Conceptus, Inc. is developing Essure pbc, an investigational medical device and procedure in the U.S., which is designed to provide a non-incisional alternative to tubal ligation, the leading form of contraception worldwide. Data from the United Nations show that worldwide, 33% of reproductive couples using contraception rely on surgical tubal ligation. Additionally, a survey performed by the United States Centers for Disease Control and Prevention indicates that surgical tubal ligation continues to be the most prevalent form of contraception in the United States, and that 35% of women age 35-44 have had a surgical tubal sterilization. An estimated 700,000 surgical tubal ligations are performed each year in the United States.

The Essure pbc procedure is based on a unique and proprietary catheter delivery system for minimally invasive transcervical tubal access. Additional information about Conceptus and the Essure pbc procedure is available at www.conceptus.com.

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements, the accuracy of which is necessarily subject to risks and uncertainties. The receipt of regulatory approvals, results of product development programs, and clinical efficacy of and market demand for products, among other matters discussed in this release, may differ significantly from the discussion of such matters in the forward-looking statements. Such differences may be based upon factors within the Company’s control, such as strategic planning decisions by management and re-allocation of internal resources, or on factors outside of the Company's control, such as delays by regulatory authorities, scientific advances by third parties and introduction of competitive products, as well as those factors set forth in the Company's Annual Report on Form 10-K for the year ended December 31, 2000 and other filings with the Securities and Exchange Commission.

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